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Introduction
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CHAPTER 1: What is a Target Audience?
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CHAPTER 2: The Critical Importance of Target Audience Identification
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CHAPTER 3: Segmentation Frameworks — The 4 Pillars
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CHAPTER 4: Deep Dive — Demographics and Why they Matter
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CHAPTER 5: Psychographics — Understanding the Inner World
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CHAPTER 6: Behavioral and Geographic Segmentation
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CHAPTER 7: The Process of Identifying your Ideal Customer
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CHAPTER 8: Creating Customer Personas
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CHAPTER 9: Resources and Tools
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CHAPTER 10: Testing, Validating, and Adapting your Audience
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Conclusion
